Experiences that matter
Sometimes there are moments, facts, gestures that leave a mark. On a man, a team, sometimes even an entire company. We don’t put these in the “nostalgic” chapter. We mention them as boundaries that shaped us and our trajectory.
Brand identity for Transylvania Press Trust Media Group
Thursday, 12 January 2012
Transylvania Media Group, the regional press trust that owns Transylvania Live and Transylvania Look televisions, Mesagerul newspaper, Servus Cluj and the regional information site citynews.ro, turned to Vitrina to create their brand identity.
Following this collaboration, Transylvania Live - "the new Transylvanian TV", as named by local media - was launched at the end of the last month with a strong identity, developed under its declared values of the brand: action, attitude, decision, change. We're already getting ready for the next launch of the trust television, Transylvania Look.
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