During the Holiday season, Alexit Bakeries have benefited from a sales boosting campaign, whose strategy was developed by Vitrina. The promotion consisted of dropmail, located nearby Alexit Bakeries, both in Cluj and Gherla.

There were also POSMs located inside the bakeries. How did the promotion work? Each person who bought 2 kilos of the house specialty pastries and presented one of the 5,000 door hangers distributed, received one free bag of "saleuri". The campaign proved to be a real success.